Director of Marketing and New Business

About the Group The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates. Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don’t conform to category norms. Since they can’t out-spend their competition, disruption is the safest move they can make. The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They’re powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.

Our clients share three common yet exciting challenges which define everything we do as an agency:

Consumer – customer acquisition is key to their success Company – they are highly ambitious and built lean Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category Purpose of the Role This is a pivotal leadership role at the heart of our growth ambition. The Director of Marketing and New Business is responsible for delivering net new business growth across The Specialist Works and What’s Possible Creative by driving bold, distinctive brand marketing and sweating every lever of growth. This role blends visionary brand leadership with grounded commercial rigour - walking the Mark Ritson talk by balancing long-term brand building with short-term activation. Working super-collaboratively you’ll lead the evolution and execution of our already successful marketing strategy that makes our agencies famous among entrepreneurial marketers, builds memory structures through our distinctive brand assets, and converts attention into action. You’ll be responsible for the performance of our marketing tech stack, the quality of our content, and the effectiveness of our campaigns - all in service of driving measurable growth. This is a role for someone who wants to do things differently. We’re looking for a confident, creative marketer who understands the power of paid channels to amplify reach and drive fame. Someone who knows that in B2B marketing, 98% of the audience aren’t in-market at any one time - and that building memory structures is the key to long-term growth. You’ll have the opportunity and support here to do something big. Key Responsibilities Growth Leadership & Accountability Be responsible (not just accountable) for delivering net new business growth across both agencies. Track, analyse, and report on all forms of growth activity, using tools like Pipedrive and La Growth Machine. Collaborate closely with New Business and all Client-facing teams to qualify and convert leads, and ensure marketing is tightly aligned to commercial outcomes. Project manage the pitch process, ensuring we extract and amplify the best stories from our teams. Brand Fame & Distinctiveness Build and execute a marketing strategy that positions our agencies as the go-to partners for entrepreneurial brands. Evolve and embed our distinctive brand assets — Sparky (our pink dog), The Specialist View, and CMO In The Know — to build memory structures and drive differentiation. Ensure our brands are front-of-mind across the UK marketing community, known for adding disproportionate value to entrepreneurial marketers. Drive a step-change in the agency’s fame through bold, creative use of owned, earned and paid channels and distinctive storytelling. Content, Community & Thought Leadership Lead the creation and distribution of high-impact content across video, email, events, and social — with video as a core format – working with our Junior Content Producer. Champion The Specialist View as a multi-format thought leadership platform that entertains, educates, and converts. Grow and activate our CMO In The Know community to drive advocacy, referrals, and deeper engagement. Secure opportunities for our specialists and clients to speak at industry events, panels, podcasts, and webinars. Marketing Tech & Performance Oversee the optimal use of our marketing tech stack, ensuring tools are integrated, efficient, and driving performance (these include Pipedrive and La Growth Machine). Use data, insight, and experimentation to continually optimise campaign pace, content effectiveness, and lead quality. Ensure marketing activity is measurable, scalable, and aligned to growth goals. Leadership & Collaboration Inspire and lead a high-performing marketing team, fostering a culture of curiosity, creativity, and continuous improvement. Collaborate across media, creative, data, and client teams to deliver integrated, impactful marketing. Champion diversity, equity, and inclusion in all marketing activities. Values & Impact Embed our B Corp mission and PICK values (Passion, Inquisitiveness, Caring, Knowledge) in all marketing activity. Ensure marketing contributes to our commitment to people, planet, and profit, and supports our annual B Corp impact reporting. Promote a culture where everyone is proud of what we deliver to clients, how we treat each other, and our positive impact on society. Experience & Skills We are not looking for a unicorn - the best candidate will have a healthy mix of the below and an attitude to pick up the rest over time. Formal marketing training (ideally Ritson Mini MBA or similar). Proven experience in a senior marketing leadership role within media, creative, or marketing services along with demonstrable knowledge of client relations and the media landscape. Track record of building brand awareness and reputation in the UK marketing community. Experience developing and executing integrated, multi-channel campaigns with a strong digital and video content focus. Demonstrated ability to raise the profile of key people and secure thought leadership opportunities. Strong understanding of the needs and mindset of entrepreneurial brands. Excellent communication, stakeholder management, and team leadership skills. Passion for purpose-driven business and experience working in or with B Corp or values-led organisations. Proven record running successful (winning) pitches.

Working Conditions:

• A minimum of 3 days per week in the office.
• May require some travel to meet with clients or attend industry events on an ad-hoc basis.

Benefits

• We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.
• We work a 9-day fortnight, meaning staff have every other Friday off!
• We offer all our employees share options, and we’ve built a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing.

Our Values o Passion: You share your excitement about what drives you o Inquisitiveness: Ask “what’s possible?”. Ask “why not?” o Caring: Be a good professional, a good colleague and a good human o Knowledge: Know plenty. Share it. Learn more. And we live them every day #IamPICK Social and Environmental Commitment At What’s Possible Group, our mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit. Having rolled out a What’s Possible University with learning modules & policies, including anti bribery & corruption, DE&I and code of ethics, our people have continuous personal development, and the group is continuously improving. We are dedicated to embedding social and environmental responsibility into every aspect of our business. You'll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, (for example, water & cardboard recycling), prioritise eco-friendly suppliers, (for example, renewable energy switch), and promote remote work to reduce carbon emissions. Your role as a Group Client Director will include supporting these efforts by helping to implement green office practices, coordinating initiatives that enhance our corporate social responsibility, and ensuring our operations align with our values of sustainability and social responsibility. Sound good to you? Then get in touch. At The What’s Possible Group our culture, our creativity and our passion is powered by people. People just like you. Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do. The What’s Possible Group is proud to be an equal opportunities employer. We welcome applications from all, regardless of race, gender, disability, religion, sexual orientation or age as we seek to recruit the very best at The What’s Possible Group from a diverse talent pool. If you require flexible working options, please still get in touch and we’ll be as accommodating as we can.