Director of Marketing

About Us DAS42 is a data consultancy that brings clarity and a modern point of view to managing, accessing, and using data to solve our client’s most urgent business needs. We see our clients and the complex data issues they face and apply customized strategies to reach their goals. Our deeply knowledgeable team can engage end-to-end across all layers of our client’s data ecosystem, giving them greater efficiency, scale, and flexibility to transform their organization for long-term success. Why should you work at DAS42? Our cultural pillars say it all: People, Impact, and Curiosity. We care about our people, the work we do makes an impact, and everyone at DAS42 is supported to further develop their skills and ask questions. Through our commitment to delivering best-in-class solutions and providing industry leading Total Rewards to our employees out team has built a company that we can be proud of. That is we’ve been named 2022 Snowflake Partner of the Year, one of BuiltIn’s 2023 and 2024 Best Places to Work. As a diverse team, we encourage people from all academic, social, and demographic backgrounds to explore career opportunities. Check out our page for more information about who we are and why our people love working here. About the role An opportunity is available to join DAS42 as a Director of Marketing. This is a pivotal, full-stack marketing leadership role focused on driving demand and enabling the entire Go-to-Market (GTM) team. The Director will be responsible for defining and executing a content-centric strategy that supports new prospect campaigns, strengthens partner marketing efforts, furthers our brand as industry experts through compelling thought leadership and builds our social presence in a way that inspires potential partners and customers to take action. We are looking for a results-driven leader who is curious, ambitious, and creative in finding continuously improved methods of attracting customers and scaling a repeatable growth formula. This role requires a hands-on generalist capable of managing everything from strategic planning to tactical execution and vendor oversight. This position reports to the VP of Sales. What you’ll do Content & Go-to-Market Enablement Own the end-to-end content strategy and creation process to fuel the GTM engine across all channels, including new prospect campaigns and partner co-marketing. Spearhead initiatives to deeply understand the customer journey and translating those insights into effective campaign plans. Support and expand an important partner relationship by working with peer-level and leadership contacts to create co-marketing campaigns and support firm branding within the partner ecosystem as the partner of choice to deliver results for their customers. Serve as the primary editor and content producer for key assets, including editing white papers and developing high-quality video content. Demand Generation & Campaign Management Design, execute, and evaluate comprehensive campaigns focused on demand generation, lead generation, and inbound marketing. Develop and manage a focused and effective B2B Account Based Marketing (ABM) program in collaboration with the sales team. Oversee and coordinate the firm's presence at all events and webinars, ensuring marketing materials and follow-up nurture campaigns are optimized for lead capture. Manage the firm’s paid advertising strategy (Paid Search, Display/Programmatic, Social) in partnership with external vendors, owning the budget and performance. Marketing Technology & Operations Oversee the firm’s marketing technology stack, with a focus on HubSpot (marketing automation, reporting, and updating) as the firm's system of record for marketing data and full-funnel visibility. Manage key operational functions, including SEO strategy and the firm’s website maintenance, leveraging the support of external graphics and development vendors. Reporting and Experimentation Track and report on marketing performance. Ensure a data-driven approach to strategy design and tactical execution, leveraging HubSpot data as the primary source. Embrace a culture of experimentation, continuously evaluating campaign feedback and applying marketing concepts to produce better results and a more optimized GTM approach over time. What we’re looking for Experience: Minimum of 7+ years of marketing experience in a B2B environment, with a proven track record across demand generation, lead generation, inbound generation, branding, product and solution marketing. Industry Background: Must have experience coming from a data product-focused company, where they were required to be a hands-on, full-stack marketer.

Required Skills: Demonstrated expertise in a wide range of marketing operations, including:

• Full-spectrum content creation including video, graphic, blogs and papers, posts, and email campaigns.
• SEO strategy and optimization.
• Managing external vendors for graphics design and website maintenance.
• HubSpot management and reporting.
• Digital advertising and event planning.

Mindset: A curious and ambitious self-starter who is creative in finding continuously improved methods of attracting customers. This role is ideal for a high-potential individual growing into a Director-level position who thrives in an entrepreneurial environment.

• More about the position
• Anticipated Travel: Up to 15%
• Location Options: Anywhere in the US, but East Coast preferred
• Base Salary Range: $150,000 - $170,000

Total Experience Equation We differentiate ourselves in the talent market by investing in a full suite of benefits and a culture that supports our employees' achievement of our core mission to help the world’s leading companies make better decisions, faster.

The values of DAS42 drive the Total Experience Equation we offer for our team. We hope to motivate and engage our employees through a variety of offerings that satisfy those values and needs in a way unique to DAS42. A few of those benefits include:

Unlimited Vacation Medical, Vision, and Dental Insurance Paid Family and Medical Leave Individual and Company Bonus Programs Paid Family and Medical Leave Regular, In-person Company Events Flexible Work Policy Remote Work Stipend 401(k) Matching Learning and Development Programs All new hires will be required to complete a background check, and employment at DAS42 is contingent upon successfully passing it. If an applicant is found to have misrepresented themselves, DAS42 reserves the right to withdraw the offer. DAS42 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. DAS42 uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please contact the Department of Homeland Security at 888-897-7781 or visit www.dhs.gov/everify. Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU. Para más información, visite dhs.gov/e-verify.