Director of Product Marketing

We are seeking a Director of Product Marketing to build and scale the product marketing function at Sitemetric. This role will shape how we position our scalable workforce intelligence, access control, and site security solutions to general contractors, project owners, and enterprise stakeholders in the construction industry. You will set product positioning, pricing, define messaging, and develop compelling GTM enablement and marketing programs that communicate clear ROI and differentiation.

The ideal candidate brings experience launching B2B SaaS products, construction vertical product marketing expertise, and a proven ability to align product, sales, and marketing efforts to accelerate growth. This is a highly visible role that requires strategic thinking, tactical execution, and the ability to collaborate cross-functionally in a dynamic, fast-paced environment.

About Sitemetric

At Sitemetric, we turn technology into services that transform how the world is built.

This enables our customers to lead the change in critical areas of construction operations: workforce, safety, security, reporting, communications, logistics, and more.

We work closely with owners, general contractors, subcontractors, and construction workers to customize offerings to their needs, including digital onboarding, smart badging, real-time location systems, messaging and mass texting, integrated turnstiles, real-time reporting, emergency mustering, and more.

We currently serve as trusted partner to a growing number of the US’s largest, most forward-looking owners and contractors, working with them to ensure what we offer meets their evolving needs, with thousands of companies and workers already on the Sitemetric platform. Together, we are leading the change in how the world is built.

About the Role

As Sitemetric’s Director of Product Marketing, you will define how we position, price, message, and bring our integrated access control and security solutions to market in the construction industry. You’ll craft compelling stories that resonate with general contractors, owners, and enterprise stakeholders—translating complex features into clear, benefit-driven value propositions. From competitive analysis and sales enablement to product launches and customer adoption campaigns, you’ll be the architect of how we communicate our value and win in the market. This is a high-visibility role for a strategic, data-driven leader who thrives in dynamic, growth-stage environments and is motivated by shaping a market category.

Key Responsibilities

This position reports to the Chief Commercial Officer (CCO), works across the entire organization, and includes the following responsibilities.

Positioning & Messaging

• Own the customer journey, ideal customer profile (ICP), buyer persona development and customer/market research to inform positioning and reveal growth opportunities
• Translate complex product features into benefit-driven messaging that captivates our target audience and clearly articulates Sitemetric’s unique value proposition.
• Craft compelling stories and use cases that elevate construction jobsite visibility and security as critical categories, positioning Sitemetric as the market leader.
• Amplify Sitemetric’s brand and thought leadership with insights drawn directly from product capabilities and customer successes.
• Pricing, Market & Competitive Analysis
• Develop innovative pricing strategies for all product and services that supports our corporate strategies
• Conduct deep market and competitive analysis, including persona definition, pricing, unmet needs assessment, and solution differentiation.
• Stay ahead of the competitive landscape, crafting bold positioning strategies that clearly highlight Sitemetric’s unique advantages.
• Partner with Product Management to prioritize new market opportunities and define solution roadmaps based on customer, market and industry insights.
• Sales, Marketing & Customer Success Enablement
• Oversee the creation of product-related content, such as whitepapers, case studies, webinars, and blog posts. Ensure that all content aligns with the product messaging and is targeted to the right audience.
• Train sellers on customer pain points, buyer journeys, and messaging frameworks to increase confidence and close rates.
• Equip Sales, Marketing, and CS with compelling sales presentation materials including first call decks, video case studies, testimonials, competitive battlecards, and ROI calculators
• New Product Introduction
• Own and execute product and feature launches from pre-launch anticipation to post-launch momentum—delivering campaigns that generate buzz, drive adoption, and solidify market leadership.
• Design and implement innovative go-to-market (GTM) plans tailored to key ICPs and personas, ensuring maximum market penetration and measurable impact.
• Serve as program manager for launches, overseeing positioning, content creation, promotional tactics, and campaign execution.
• Assess launch performance and user adoption, reporting results and making data-driven recommendations for improvement.
• An ideal candidate has;
• You are a highly motivated self-starter who prides themselves on having a growth mindset
• You have tenacity that turns problems into opportunities without getting discouraged after a setback
• You are a problem-solver at heart—you seek to understand others’ business problems and identify the best possible solutions to improve their business outcomes
• Deep curiosity to engage customers to help them solve their business problems with Sitemetric solutions
• Represent and demonstrate our company values, brand, and mission

Qualifications

Experience & Leadership

• 7-10 years of product marketing experience in B2B SaaS (construction tech, IoT, security, or related enterprise markets strongly preferred).
• Proven success in building and scaling product marketing functions in high-growth environments ($5M–$25M ARR stage experience preferred).
• You’re a compelling storyteller who can translate product capabilities into strategic narratives that elevate the brand and drive pipeline

Skills & Knowledge

• Expertise in translating complex technology into clear, compelling value propositions tailored to specific buyer personas.
• Strong understanding of SaaS, IoT, or enterprise technology environments.
• Familiarity with construction technology, workforce management, or industrial security a plus.
• Strong vertical marketing and ROI storytelling capabilities for enterprise decision makers.
• Meticulous attention to detail and commitment to delivering world-class product experiences and marketing materials.

Other Requirements

• Bachelor’s degree in business, marketing, communications, or related field (MBA a plus).
• Excellent communicator—skilled writer, dynamic public speaker, and confident with senior audiences.
• Data-driven mindset with exceptional ROI-tracking and analysis skills.
• Willingness to travel occasionally to customer sites and internal leadership meetings.

Perks & Benefits

As part of the Sitemetric team, you'll receive:

• Competitive pay based on experience and qualifications
• Health, dental and vision insurance for full time employees
• 401(k) eligibility
• Eligible for discretionary bonus, based upon individual, team, and company-wide performance targeted to be up to 20% of annual base salary.
• Accrued paid sick leave for all employees
• Flexible paid time off
• Employee referral bonus plan includes $50 for each referred candidate that completes a minimum of three (3) consecutive calendar months of service with Sitemetric. Referring Employee must be active at the time of payment. Note that bonus payments will be subject to applicable taxes.
• Opportunities for career growth and professional development
• Supportive team culture that values clarity, reliability, and high performance
• Access to the right tools, technology, and support to do your best work
• Additional Information

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this remote position ranges from $160,000 to $180,000 per year. Pay is based on a number of factors including market location and jobsite upon which work is being performed, and may vary depending on job-related knowledge, skills, credentials, and experience.

How to Apply

Interested individuals should apply on Sitemetric.com/careers [https://sitemetric.com/careers]. Sitemetric accepts applications on an ongoing basis.

Sitemetric is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.