Growth Hacker

Key responsibilities:

• Analyze data, draw meaningful conclusions, and generate actionable insights.
• Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them.
• Scaling and automating the Growth process Review customer personas, patterns, and casual analysis to assist in understanding customer’s behavior.
• Boost the conversion rates between the full funnel segments by bringing in creative Ideas to boost the KPIs.
• Work on enhancing sales funnel conversion rates, increase loyalty and retention KPIs.
• Improve utilization of analytical tools across the growth Department.
• Work with team members to understand data requirements and objectives, resulting in successful data analytics/reporting deliverables.
• Analyze and report on critical performance metrics.
• Design, track, and enhance the customer journey using the proper

tools. Choosing, setting, and prioritizing growth goals for the company. Identifying growth opportunities for the company. Ensuring that resources inside and outside the business improve growth.

Educational Qualifications:

• Bachelor’s degree required.

Experience Profile:

A minimum of 3 years of experience in a related role, and in the start-up space

Essential Skills:

• Expertise in marketing, online strategies, user experience, and business development.
• Data-Driven and Data-geek.
• Professional experience in A/B testing and Data-Analytics.
• Previous experience in In-app analytics and Marketing technologies automation.
• High proficiency in SQL and (R or Python).
• A proven record in CRM flow creation and automation tools (Braze, MoEngage, Web Engage)
• High proficiency in behavioral analytics tools (Amplitude, Hotjar, etc.)
• Basic understanding of business financials, ROI, and profitability concepts. Experience in data visualization tools (Data Studio, etc.)
• Solid problem-solving and critical thinking skills paired with strong analytical capabilities.
• A portfolio of successful growth implementations and interventions.

Quick learner who can collect, organize, analyze, and communicate data and information. Excellent written and oral communication skills, good presentation, and persuasion skills