Growth Marketing Manager (B2B)

Grizzle is a content marketing agency that helps mid-market and enterprise SaaS companies create and distribute quality content. Our clients include Semrush, Pipedrive, PandaDoc, Nextiva, ConnectWise, and Tide. We’re a fully remote team dedicated to helping our clients achieve their goals while nurturing the best content marketing talent in the B2B space. We’ll empower you to do your best work and become the top 1% in your craft. There’s no progression ceiling here—many Grizzle alumni have joined us as junior editors and become Heads of Content and marketing superstars.

About the role:

• We’re growing fast and looking for a results-obsessed growth marketer to help us generate qualified leads, fuel our sales pipeline, and take Grizzle to the next stage of growth.

We’ve seen traction through performance marketing, content, and outbound channels. So, we are seeking a self-sufficient marketer who thrives in fast-paced environments to take the reins and scale our efforts further. This role is part strategy, part execution.

• As a founding member of the Grizzle marketing team, you’ll be responsible for experimenting, implementing, and systemizing an end-to-end growth engine across performance and organic channels.

Working directly with the CEO, you’ll be given total autonomy to build a growth strategy from scratch while improving upon existing initiatives and channels. You’ll also have direct access to some of the best B2B content practitioners in the world. We serve SaaS companies, and therefore treat our marketing like one. This role is ideal for someone with a proven track record of leading successful SaaS growth marketing and demand generation programs.

What you’ll be doing:

The role will ultimately be yours to steer, but the day-to-day responsibilities we envision include:

• Experimenting with new channels and approaches: You’ll identify and run tests across core and emerging channels, setting up sprints to rapidly validate success.
• Building scalable growth systems: Scale up existing efforts and roll out successful experiments into end-to-end programs.
• Improving “post-click” website conversion rates: Test new conversion mechanisms to capture a wider audience and reduce friction from “consideration” to “consultation.”
• Establishing lead nurture workflows: Segment inbound leads and route them into relevant nurture workflows, serving each audience content and messaging that’s most relevant to them.
• Managing ad campaigns (SEM, paid social, etc.): You know your way around platforms like Google Ads and LinkedIn Ads, and know how to segment audiences and organize workspaces to maximize results.
• Planning and coordinating a content marketing engine: You’ll have access to an incredible team of B2B content creators, marketers, and strategists to bring your content vision to life.

Managing marketing partners and vendors: You’ll be given the power to outsource and delegate successful growth initiatives to various partners or agencies. Demonstrate profitability, and the budget is all yours.

• Writing ad copy and product marketing content: You may occasionally need to write copy for performance marketing channels and landing pages to launch new initiatives quickly.
• Reporting and measurement: Building out dashboards to report on metrics on a monthly/quarterly basis.

About you You have 2+ years of experience building and running growth marketing or demand generation programs in a B2B context. SaaS experience is preferred but not required. You have a proven track record of experimenting with and scaling growth channels to generate results. You love getting hands-on, working in the trenches, and doing the work needed to bring campaigns and funnels to life. You think in systems, and are no stranger to enforcing constraints to accelerate go-to-market efforts. You’re creative, have ideas for new marketing approaches, and tend to look “outside the box” when approaching traditional B2B channels. You’re incredibly results-driven, and understand that the tried-and-tested approaches to growth marketing are still crucial to driving revenue. You love working with and wrangling data, and you know how to use it to your advantage to win. Experience with GA and SQL is preferable but not required. Why join the Grizzle team?

If our mission aligns with your values, here are a few other benefits of joining our team:

• Total autonomy to build a growth marketing engine from scratch at a B2B agency with lofty goals.
• Learn from a team of A-Players in the SaaS content and marketing space.
• Level up your skills with internal courses and career development programs.
• Rub shoulders with leading SaaS brands in the space.
• Fully remote culture. Our team is made up of parents and digital nomads alike.
• Flexible working hours, we only care that the work gets done.

25 paid vacation days (no matter where in the world you are)

• Wellness stipends and more. Check out all employee benefits here.
• FTE salary range is between £35,000 to £45,000 per annum (depending on experience, no matter where in the world you are).