Manager - Customer Marketing

We're looking for a Manager of Customer Marketing to own the end-to-end customer lifecycle journey at Multiplier. You'll design and execute strategies that drive engagement, retention, expansion, and long-term customer value. This role is both strategic and hands-on - building programs that maximize impact across every customer journey stage. What You Bring 5+ years in lifecycle marketing, customer marketing, or retention marketing with proven success at scale Expertise building multi-channel lifecycle programs (email, in-app, push, webinars, communities) Strong analytical skills using data to inform strategy and measure performance Deep understanding of customer segmentation, personalization, and behavioral triggers Experience with marketing automation platforms (HubSpot, Marketo, Braze) and CRM systems B2B SaaS experience, preferably in HR tech or payroll Entrepreneurial mindset balancing creative vision with operational execution Exceptional communication skills and customer-obsessed approach Key Responsibilities Lifecycle Strategy Own end-to-end lifecycle marketing from onboarding through retention, expansion, and advocacy Design and optimize multi-channel programs that drive measurable engagement and growth Champion automation, personalization, and data-driven decision-making Growth & Retention Build retention strategies that minimize churn and maximize customer lifetime value Develop expansion and upsell programs that convert opportunities into revenue Create advocacy programs leveraging testimonials, case studies, and community engagement Analytics & Optimization Establish KPIs and analytics frameworks to track customer health and program performance Ensure continuous testing, measurement, and iteration of all initiatives Use insights to refine segmentation and targeting strategies Cross-Functional Partnership Partner with Customer Success, Sales, Product, and Data teams to deliver personalized experiences Collaborate on segmentation models, health scoring, and customer communications Align with Product Marketing on messaging across the customer journey