Marketing Manager, Partnerships Channel

Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data & technology to offer our customers a simpler, more reliable, and faster way to access the capital they need to scale their businesses. Formerly known as LendingHome, we’re committed to helping REIs revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country. Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards, Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. Loans Funded: $28 billion in loans funded Homes financed: 100,000+ projects funded for our customers across the country Geography: 47 states + D.C. where we lend to REIs so they can revitalize neighborhoods Employees: Over 450 employees with competitive benefits and perks This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them.

As Kiavi’s Partnership Channel Marketing Manager, you are responsible for driving the growth of key partnerships and channels, including Kiavi’s Affiliate/Referral Program and Strategic Partnerships (marketplaces, property managers, and Masterminds and REI groups). In this highly impactful role, you will lead the marketing strategy, execution, reporting, and growth of Kiavi’s partnership channel. You will align closely with cross-functional leaders to drive top-of-funnel demand gen, opportunity pipeline, and revenue. These efforts include, but are not limited to:

• Own, develop and execute a growth marketing strategy with our strategic partners, including marketplaces, property managers, mastermind groups, and affiliate and referral programs.
• Oversee end-to-end campaign programs, including creative briefs, operational processes, execution and evaluation to increase lead quantity and quality among key channel segments.
• Execute marketing programs 3-4x per quarter (i.e. email, event, sponsorship, content, social media) to support outbound/inbound lead development for the partnerships channel.
• Deploy tests/pilots to drive the most effective CAC through a variety of new growth marketing and partnerships initiatives.
• Own the tracking, payout, and reporting frameworks for channel partners and internal stakeholders.
• Analyze partner performance to inform and evolve our partnerships channel strategy. Maintain strong relationships with channel partners and key stakeholders.

The Responsibilities:

• Own, execute, and track the partnerships channel growth.
• Manage the partnership channel’s day-to-day activities for lead generation and revenue opportunities.

Collaborate regularly with partners and their Kiavi account team account management tasks for channel partners (i.e. attend check-in meetings, collaborate with partners on marketing deliverables, lead working groups as necessary, etc.).

• Collaborate, develop, and execute partnership marketing campaigns (i.e. co-branded promotions, case studies, webinars, events, blogs, etc.).
• Provide monthly partner reporting and review and approve monthly payouts via internal processes and PartnerStack.
• Work with stakeholders to establish the reporting, data and tracking for the partnerships channel to reconcile reporting to the larger organization.
• Work cross-functionally with Marketing, Sales, RevOps, Operations, Legal, Product, Engineering, and FP&A.

Requirements 5-8 years of marketing experience, preferably in a fast-paced environment.

• Degree in Marketing, Communications, or a related field of study preferred.

Experience in managing integrated, multi-channel, marketing programs and have worked closely with in-house creative and cross-functional partners. Track record of amazing customer experience through excellent account management skills to deliver results with partners. Self-starter with a collaborative mindset with a passion for targeting key audiences and driving leads/opportunities. Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines. Ability to understand data, derive impactful insights, and analyze opportunities. Excellent communicator (both verbally & written) Familiarity with creating clear KPIs and measuring the success of campaigns through the funnel. Partner effectively with cross-functional teams, including Marketing, Sales, SalesOps, BizOps, Operations, Legal, Product, Engineering, and FP&A Working knowledge of platforms like Salesforce, Tableau, Marketo, Hubspot, GoTo Webinar, Asana, and more. Nice to have, but not required: Prior experience working in a partnerships team and/or a love for real estate, finance, or both!

You Will Be Measured By:

• Your ability to develop and execute marketing campaigns.
• Your ability to hit targets and drive revenue through your channels.
• The enablement of your channels.
• The reporting and tracking of your channel performance.

Kiavi takes a market-based approach to pay, and pay may vary depending on your location. The expected annualized base pay range for this full-time role to be performed remotely is $100,000 to $160,000 plus 10% bonus plus benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value of bonus or benefits. Benefits and Perks Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans. Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost. Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents.

• Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary.

Remote Work Policy: Kiavi supports working remotely for day to day activities for most roles and occasionally may ask employees to gather in person for key meetings, trainings, team building etc. For remote workers, Kiavi offers a one-time office setup reimbursement of up to $500 and a monthly $85 stipend for internet and phone expenses. For in-office workers, Kiavi offers employer contributions to commuter benefits account, either for parking or public transportation. Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it's approved by their manager. Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave. Short-term disability leave is also available for birthing mothers. 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $6,000 (whichever is less). All employer contributions are immediately vested.

Protect yourself from recruitment scams:

• If you are offered an interview or a role with Kiavi, this will be communicated with you through email, via an official email address ending in @kiavi.com or @lendinghome.com.
• You will never be asked for payments of any kind during the process.
• We also never communicate with candidates via Whatsapp at any point during the recruitment process.
• We won’t ask for personal information or data via text message. If you have any concerns regarding how genuine a text message is, please contact your recruiter.
• You can find our official Kiavi careers page here. We advise you to check that the page details and website addresses match if you have any concerns.
• Kiavi is an Equal Opportunity Employer
• San Francisco Fair Chance Ordinance Police Code, Article 49
• We use E-Verify to confirm the identity and employment eligibility of all new hires.