Marketing Operations Specialist (CRM Management)

ABOUT US:

WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world. Part of WSAudiology group, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.

Summary:

We are seeking a highly organized and detail-oriented Digital Marketing Operations Specialist to oversee the daily execution and optimization of our paid digital marketing efforts, CRM campaigns, and agency partnerships. This role will be instrumental in driving performance across digital channels, supporting hyperlocal marketing initiatives, and ensuring seamless campaign operations and reporting.

Responsibilities:

Serve as the specialist for executing B2C digital touchpoints/audiences and marketing automation

• Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels.
• Manage daily operations of our primary Paid Digital Performance Agency.
• Serve as the digital liaison in campaign creative meetings, translating platform insights into actionable creative direction.
• Oversee hyperlocal marketing agencies, including campaign execution, budget tracking, and performance reporting.
• Onboard and test new agencies and support digital channel testing and new channel expansion strategy and deployment
• Create and maintain GA4-based and campaign performance dashboards, assessing KPIs and ROI reports for leadership.
• Prepare campaign calendar, deployment, overviews and optimization/best practice summaries across Direct Mail, Email, and SMS/MMS.
• Manage paid media budgets, including PO creation, pacing, and in-platform budget tracking.
• Support CRM campaign operations including list management, deployment, and automation setup.

Maintain marketing phone number assignments and update DNM/DNC files for print partners. Validate client incentive requests and returns via CRM and coordinate with fulfillment vendors and center staff. Work with copywriter and designer to develop and deploy manual email and SMS/MMS campaigns using approved assets and lists. Coordinate UAT testing, validate campaign accuracy, and resolve reporting inconsistencies. Collaborate with the digital team to manage URLs, QR codes, and landing page updates. Participate in roundtables and workshops to enhance customer experience touchpoints. Build, test, and deploy email marketing campaigns using ClickDimensions CRM Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design, and implementation Own standard digital reporting, monitor website and digital channel performance, analyze trends – providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives

Qualifications:

Bachelor’s degree At least 2-years of Digital Marketing experience

• Proven experience supporting paid media and customer journey campaigns (Social, Display, Search, Email, SMS).
• Strong understanding of campaign creation and creative collaboration.
• Proficiency in GA4 and advanced Excel (pivot tables, modeling).
• Experience with CRM platforms, preferably Microsoft Dynamics and ClickDimensions.
• Excellent communication skills and ability to work cross-functionally.
• Detail-oriented, proactive, and a self-starter.

LIFESTYLE & BENEFITS:

Comprehensive Benefits Package Paid Holidays & PTO Policy 401k Matching Program Tuition Reimbursement Employee, Family & Friends Hearing Aid Discount Program Service Days & Diversity, Equity & Inclusion Initiatives

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.