Paid Social Specialist

We are looking for a Paid Social Specialist to join our Marketing team focused on Apps. You will be responsible for planning, executing, and optimizing campaigns across Meta, TikTok, and other social platforms to drive user acquisition and retention for our app portfolio. This is a hands-on performance marketing role that requires strong analytical skills, creativity, and curiosity to test, learn, and scale. You’ll collaborate closely with SEM, Programmatic, Creative, Data, and Product teams to ensure we hit growth and profitability goals. What You’ll Do Plan, launch, and optimize Paid Social campaigns across Meta, TikTok, and emerging networks. Manage daily campaign operations, ensuring spend efficiency and alignment with CAC, ROAS, and LTV targets. Work with the Creative team to brief, test, and iterate ad assets and messaging. Conduct structured A/B tests on creatives, audiences, and bidding strategies to drive incremental performance. Analyze campaign data to extract insights and build optimization hypotheses. Collaborate with Data & Martech to refine attribution models and reporting accuracy. Monitor market trends, platform innovations, and algorithm updates to identify new opportunities. Support budget pacing, forecasting, and reporting across multiple apps and geographies. 5 years of hands-on experience managing Paid Social campaigns (Meta Ads Manager and TikTok Ads required and other platforms a plus). Proven track record of managing mid-to-large budgets (€200k–1M+/month) and achieving measurable growth results. Strong analytical mindset, comfortable with Excel/Sheets and analytics tools (Appsflyer, RevenueCat, Looker, etc.). Understanding of mobile app marketing, especially metrics like CPI, ROAS, LTV, retention, and payback period. Experience working with creative testing frameworks and performance-driven storytelling. Proactive, detail-oriented, and eager to experiment and learn in Growth and career development At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. Work-Life balance Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! Comprehensive benefits Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! Unique Perks If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary. Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences Equal Employment Opportunity Employer Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be part of a great project! Location You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you. If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona's Blue Building, located right on the city's seafront. Besides our stunning views, you'll enjoy our office perks such as free fruit, snacks, and coffee and you'll also be able to take part in our Mario Kart and table tennis competitions. The personal data you provide will be used to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by sending a letter to Avenida Litoral, 12-14, 5ta planta, Barcelona 08005, or emailing us at protecciondedatos@LeadTech.com, including a document that validates your identity.