Senior Integrated Campaign Manager

Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode, fueled by a recent $190m series C round.

The Role:

As our Senior Integrated Campaign Manager, you’ll be the hands-on expert driving campaign planning, execution, and optimization across multiple channels. You will collaborate closely with sales (BDRs and new logo acquisition) and cross-functional marketing teams including Demand Gen, Product Marketing, Digital, and Content Marketing, to ensure campaigns resonate with prospects and convert effectively.

This is an individual contributor role, ideal for someone with deep B2B marketing experience who thrives in a collaborative, fast-moving environment.

What You’ll Do:

• Plan, launch, and optimize multi-channel, full-funnel and ABM campaigns to drive engagement, pipeline, and brand awareness.
• Develop campaign briefs, ICP-focused messaging, and quarterly GTM themes that align with sales priorities and product launches.
• Own new logo opportunity and pipeline generation through integrated campaigns, ABM, email nurtures and audience segmentation.
• Build data-driven segmentation strategies to personalize messaging for different personas and company sizes.
• Lead webinar programs from concept to execution, collaborating with the Content Strategist and Product Marketing Manager to develop compelling sessions for our target audiences.
• Build and manage email nurture programs that guide prospects through the buyer journey.
• Write clear, compelling, and persuasive copy for emails, landing pages, and campaign assets.
• Collaborate with BDRs and sales leadership to ensure smooth lead handoff and alignment on messaging.
• Partner with field events, product marketing, content, and design teams to deliver campaign assets.
• Measure and report on campaign performance, providing actionable insights and recommendations for continuous improvement.

Test and scale new demand generation channels and tactics.

What We’re Looking For:

~8 years of B2B campaign marketing experience with a focus in Cybersecurity and MSP space.

• Proven ability to manage and execute campaigns that generate measurable engagement and influence pipeline.
• Familiarity with lead scoring, lead routing, and defining MQL/SQL triggers with RevOps/BDRs.
• Experience building persona frameworks, ICP segmentation, and targeted campaign messaging.
• Demonstrable track record of hitting or exceeding pipeline generation targets in B2B SaaS or cybersecurity.
• Strong copywriting skills with the ability to craft messaging that engages and converts B2B audiences.
• Strong analytical skills with experience in marketing attribution, funnel analysis, and forecasting.
• Hands-on experience with HubSpot and digital advertising platforms (LinkedIn, Reddit, etc.), ABM platforms (Demandbase, 6sense, or similar).
• A firm grasp of multi-stage lead development processes and how to move prospects through the buyer journey in a SaaS or security-oriented environment.
• Strong collaboration skills to work effectively with sales, BDRs, and cross-functional teams.

Data-driven mindset with experience defining and tracking KPIs. Excellent written and verbal communication skills.

Why You’ll Love This Role:

• Play a key role in shaping campaign strategy for a high-growth cybersecurity company.
• Take ownership of webinars, email campaigns, and other initiatives that directly impact engagement and pipeline.
• Work alongside a collaborative, cross-functional team that values innovation and creativity.
• Fully remote role with flexibility and autonomy to drive meaningful results.

KPIs / Success Measures:

• Engagement metrics on campaigns and email nurtures.
• Quality and effectiveness of lead handoff to BDRs.
• Timely execution and alignment of campaigns with marketing and sales initiatives.
• Successful planning and execution of webinar programs in partnership with content and product marketing.
• Copy quality and performance, measured by email engagement, landing page conversion, and overall campaign impact.
• Insights and recommendations that improve campaign performance over time.

Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races, colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We are committed to equality of opportunity in all aspects of employment. For eligible employees in the US, Blackpoint offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks.