Senior Media Planner

Overview

Town Hall—a fast-growing digital media agency serving higher education and mission-driven brands—is seeking a Senior Media Planner to serve as the strategic lead across an assigned portfolio of clients. In this role, you’ll architect full-funnel paid media strategies, turn performance signals into actionable growth plans, and help guide clients through an increasingly complex digital advertising landscape. You’ll thrive here if you’re equal parts strategist, analyst, and communicator – someone who can connect media performance to real business impact and present insights with clarity and confidence to senior-level marketers. Our office is located in midtown Manhattan, and we are currently working in-office four days per week (M-TH). What You’ll Do Develop multi-channel media strategies (search, social, programmatic, emerging platforms) grounded in measurement frameworks that map directly to client business objectives. Define, test, and refine audience segments, interpret creative performance, and recommend data-driven optimizations that improve efficiency and scale. Translate data and audience insights into growth roadmaps – including demand forecasts, channel efficiency analysis, and incremental investment recommendations. Lead annual and quarterly planning and performance cycles, crafting learning & growth reports, campaign case studies, and category benchmarks that advance client maturity. Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint. Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence. Identify opportunities to shape advanced test-and-learn programs (e.g. incrementality tests, lift studies, attribution modelling) that quantify upper-funnel impact on business outcomes. 5+ years of experience in digital media planning and strategy including campaign setup, management, and optimization in Meta, Google, and LinkedIn Ad Managers, as well as The Trade Desk and/or other programmatic DSPs. Strong foundation in performance analytics, including GA4, Looker Studio, CRM-based conversion analysis, and pixel/tag-based measurement. (GTM experience a plus.) Ability to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact – with experience translating data into narrative insights and actionable recommendations. Working knowledge of leading-edge media measurement approaches, including incrementality testing, attribution modeling, and lift analysis. Clear, confident communicator able to collaborate with cross-functional teams and present insights to non-technical stakeholders. Passion for innovation and ability to stay ahead of industry trends, integrate AI-driven planning, and adapt to privacy-centric measurement.

We offer a competitive base salary and a range of benefits and perks:

Salary range $80,000 - 95,000 per year, commensurate with experience Health care plan (medical, dental and vision) Retirement plan with employer match Life and disability insurance Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays Paid family leave Cold brew coffee, snacks and fresh fruit Wellness resources Special access to New York City’s arts and entertainment scene

• We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School. Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.