Sr. Marketing Operations Manager

About Niche Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply. Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally. About The Role We are looking for a data-driven and tech-savvy Senior Marketing Operations Manager to lead the strategy, execution, and optimization of our marketing tech stack, automation workflows, lead lifecycle, campaign reporting, attribution modeling, and lead scoring. You will play a key role in enabling Marketing, Revenue Operations, and Sales team alignment, driving operational efficiency, and accelerating pipeline generation and expansion opportunities. What You Will Do Marketing Automation & Campaign Operations

Own and optimize our marketing automation platform (Marketo)

Develop and maintain automated email nurture programs, lead scoring, attribution modeling, segmentation, and campaign workflows

Ensure flawless execution of campaigns across channels

Technology & Tools Management

Manage the marketing tech stack, including integrations with Salesforce, analytics platforms, and ABM tools

Evaluate, onboard, and maintain marketing tools that improve efficiency and insights

Data & Reporting

Define, track, and report on key marketing KPIs (e.g., MQLs, campaign performance, funnel conversion rates)

Partner with Sales and RevOps to ensure data hygiene and consistent reporting

Create dashboards and reports to enable data-driven decisions

Lead Management & Funnel Optimization

Optimize lead routing, scoring, and campaign attribution models

Monitor and improve conversion rates across the funnel

Cross-functional Collaboration

Work closely with demand generation, lifecycle, product marketing, and sales teams

Ensure marketing efforts are aligned with sales objectives and revenue goals

Serve as the marketing operations expert within cross-functional projects What We Are Looking For 8+ years in a marketing operations role in a B2B SaaS environment

Deep experience with marketing automation and CRM platforms (Marketo + Salesforce specifically)

Strong analytical skills and experience with data analysis tools (Tableau preferred)

Experience with lead scoring, attribution modeling, and marketing campaign reporting

Familiarity with tools such as 6sense or similar

Excellent project management and communication skills

Comfortable working in a fast-paced, remote team environment Compensation Our national target base salary range is $119,608 - $149,510, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills. At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being. Interview Process

Candidate experience is a top priority for our talent and hiring teams. We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience. The interview process is outlined here:

Phone Screen with Talent Acquisition Partner - 30 Minutes Video Interview with Hiring Manager - 45 Minutes Team Interviews - 45 Minutes Leadership Interview - 30 Minutes Why Niche? We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you Full time, salaried position with competitive compensation in a fast-growing company Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage Flexible Paid Time Off Policy Stipend that allows you to build your work from home office in a style and function that suits your personal preferences Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents Meaningful 401(k) with employer match Your ideas and work will make an immediate impact on our company and millions of users You will join a team that cares about you, our mission, our work - and celebrates our wins together! Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening. We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV. Candidates only. No recruiters or agencies, please. Sorry, we do not offer relocation assistance. Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.